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Medela Potentia Supports Health System Transformation at the 58th National Health Day Exhibition

The Indonesian Ministry of Health (Kemenkes) held an Exhibition of Domestic Health Technology and Innovation Products in Support of Health System Transformation on 3rd-5th of November 2022, at the Indonesia Convention Exhibition BSD, Tangerang, Banten, as part of the 58th National Health Day (HKN) 2022.

Minister of Health (Menkes) RI, Mr. Budi Gunadi Sadikin, the Coordinating Minister for Human Development and Cultural Affairs (Menko PMK) RI, Mr. Muhadjir Effendy, and the Deputy Minister of Health (Wamenkes) RI, Mr. Dante Saksono Harbuwono attend the event. President Director of Medela Potentia, Mr. Krestijanto Pandji, along with all other directors and executives of Medela Potentia was also attended the event.

Every year on November 12th, HKN is commemorated and this year's theme is "Bangkit IndonesiaKu, Sehat NegeriKu." A more robust health system will be realized through the transformation of the health system through six pillars of change, according to a written statement from Mrs. dr. Maria Endang Sumiwi MPH., Director General of Public Health of the Ministry of Health who is also as the General Chair of the 58th HKN in 2022.

The transformation of the health resilience system, particularly the pharmaceutical and medical device sectors, is the third pillar of the program for changing the health system. Medela Potentia and its subsidiaries, with more than 42 years of experience in the industry, has the End-to-End competency that supports this pillar.

Medela Potentia and its Subsidiaries Strategic Role in Domestic Medical Device Resilience

The Coordinating Minister for Human Development and Culture, the Minister of Health, and the Deputy Minister of Health stopped by the Medela Potentia booth in Hall 3 during the HKN exhibition review session. On this occasion, they discussed the Medela Potentia's contribution to creating products with high Domestic Component Level (TKDN) values and the commitment to manufacturing medical equipment domestically.

Since introducing medical device items under the Stardec brand in 2011, Medela Potentia, through PT Djembatan Dua, has envisioned self-sufficiency in domestic products. Stardec products have been incorporated into the domestic medical device procurement process since the LKPP e-Katalog system for medical devices was launched in 2014 through several masks and gloves. There are currently 50 Stardec product items included in the LKPP e-Katalog, which will continue to increase for the upcoming years.

According to Mr. Edbert Orotodan, Director of PT Djembatan Dua, "the local medical device business is becoming active in boosting competitiveness because of the strong opportunity through government initiatives related to import substitution,"

Additionally, Medela Potentia is ready to enter the manufacturing business that produces medical devices supply. According to Mr. Krestijanto Pandji, President Director of Medela Potentia, the establishment of PT Deca Metric Medica (DMM) in 2020, which will focus on producing domestic medical devices, signaling the seriousness of entering the manufacturing market. To work with global medical device firms, the DMM plant is built to fulfill international quality requirements.

The Medela Potentia is ready to implement Presidential Instruction No. 6 of 2016 for the Acceleration of the Development of the Pharmaceutical and Medical Devices Industry. It is envisaged that the creation of PT Deca Metric Medica would both strengthen local medical device production and cut down on medical device imports, according to Mr. Krestijanto.


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